top of page


Screen Shot 2021-03-25 at 1.42.50 PM.png

The Indy Music Strategy is an economic development initiative focused on building the city’s diverse and growing music industry. Released in April of 2021, the Indy Music Strategy's 3-year plan is backed by a data-driven methodology used to identify growth areas and implementation strategies that deliver measurable outcomes. 

The work first began when international music policy consultancy Sound Diplomacy hosted a U.S. Music Cities Forum in Indianapolis in 2018, centering the city in the national Music Cities conversation and providing both a catalyst and a foundation for bringing this project to life. The study officially commenced in 2019 leading to 17 months of work over 3 project phases and engaged over 1,200 members of the community.

The Indy Music Strategy is a resiliency tool that also considers the pre-existing challenges that have been underscored by the consequences of COVID-19 and leverages the opportunities and strengths that will remain in place after the crisis to ensure Indianapolis emerges as a world-class music city.

continue below to watch the video presentation and panel discussion that were released in conjunction with the strategic plan.


Presentation & Panel Discussion

Introduction (0:00-5:00):

Mayor Joe Hogsett

Susanna Taft (Indy Chamber)

Presentation of the Indy Music Strategy (5:00-29:00):

Shain Shapiro (Sound Diplomacy)

Panel Discussion on the Impact of Covid-19 on Indy's Music Community (29:00-1:20:00):

Julie Goodman - Moderator (Arts Council of Indianapolis)

Oreo Jones (Chreece, WQRT Radio, Oreo Jones Music)

Rob Dixon (Rob Dixon Music, Indy Jazz Fest)

Debra Silveus (White Rabbit Cabaret, Indiana Independent Venue Alliance)

Richard Anderson (Soundspace)


The Indy Music Strategy team is working hard to bring together partners who can accomplish these action items identified in the strategic plan. Want to get involved? Send us a message! We'd love to chat. 

Contact Us

Thanks for submitting!


stay updated

Want to receive updates and opportunities for involvement with the Indy Music Strategy? Sign up for our newsletter.


thank you to our investors

bottom of page