The Indy Music Strategy is an economic development initiative focused on building the city’s diverse and growing music industry. Released in April of 2021, the Indy Music Strategy's 3-year plan is backed by a data-driven methodology used to identify growth areas and implementation strategies that deliver measurable outcomes.
The work first began when international music policy consultancy Sound Diplomacy hosted a U.S. Music Cities Forum in Indianapolis in 2018, centering the city in the national Music Cities conversation and providing both a catalyst and a foundation for bringing this project to life. The study officially commenced in 2019 leading to 17 months of work over 3 project phases and engaged over 1,200 members of the community.
The Indy Music Strategy is a resiliency tool that also considers the pre-existing challenges that have been underscored by the consequences of COVID-19 and leverages the opportunities and strengths that will remain in place after the crisis to ensure Indianapolis emerges as a world-class music city.