As Indianapolis continues to grow, and culture evolves as the centerpiece, success will come from a symbiotic relationship and a solid foundation between artists, government, businesses, and music consumers. Indianapolis needs a music strategy.


The Indy Music Strategy is an economic development initiative focused on building the city’s diverse and growing music industry. We use data-driven methodology to assess the value of a music ecosystem and identify growth areas. Then we create and implement strategies that deliver measurable outcomes. The project is led by a local steering committee with research and support from Sound Diplomacy, an international music policy consultancy and global expert in developing long-term and self-sufficient music strategies. 


We've officially launched Phase 1 and 2 of the Indy Music Strategy through a contract with Sound Diplomacy. Sound Diplomacy - a global expert in creating music strategies for cities - began coordinating the research and strategy work, leaning on our local steering committee for community engagement along the way.

Our Current Work

Phase1 of the Indianapolis Music Strategy will focus on the creation of a music vision for the city followed by an ecological impact assessment, which will include regulatory assessment – an in-depth exploration of current local policies impacting music – and benchmarking of Indianapolis with like-minded cities in the U.S. and abroad.

Phase 2 will bring the Sound Diplomacy team to Indianapolis for a week of roundtable conversations, site visits and interviews, which will be complemented with an online survey to involve the breadth and depth of the Indianapolis music sector to better understand, gauge and measure its music ecosystem. We will also identify music-related uses in Indianapolis in a music ecosystem map. Phase 3 will begin upon completion of fundraising.

To learn more about the project including timelines and other updates, visit SoundDiplomacy.com/Indianapolis.



Indy Music Socials are casual monthly gathering at rotating venues around town.

As the behind-the-scenes data gathering process of the Indy Music Strategy unfolds, we want people passionate about music, music makers, fans, industry folk, etc. to be able to get together and start having conversations. Here's your opportunity to gather in a casual setting, to talk shop, meet new people, and reconnect with each other. Join us every 2nd Tuesday of the month!

View all our upcoming events here

get involved


thank you, investors

While we have raised enough support for 2 of the 3 phases, our fundraising efforts for Phase 3 and implementation are ongoing. If your business or organization is interested in becoming a financial supporter, please reach out to Jim Rawlinson atjrawlinson@indychamber.com.

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